Get found in Google. Get cited by AI.
Search split in two. People still type into Google, and now they also ask an AI and take the answer it gives. AMS gets you found in both.
SEO, AEO, and GEO, in plain terms
Classic search engine optimization (SEO) still matters: it puts you in the ranked links when someone searches the old way. But a growing share of questions never reach those links. People ask ChatGPT, Claude, Perplexity, or Google's AI Overviews and take the answer directly.
Answer engine optimization (AEO) makes you the direct answer in AI Overviews, featured snippets, and voice. Generative engine optimization (GEO), sometimes called LLM SEO, gets you cited by name when an AI writes the answer for someone. The labels keep shifting. The work underneath does not: be the source the machine trusts enough to repeat.
What AMS does
- Structured data and schema so engines read your pages as facts, not guesses
- Entity and authority work so you become a recognized, trusted source
- An llms.txt file and clean crawlability so AI engines can fetch and cite you
- Answer-shaped content built to be quoted in AI answers and snippets
- Local SEO so a business serving a local market shows up for nearby searches
- Tracking so you can see which engines mention you and where you rank
Why this matters now
When an AI answers a question without a single click, the businesses named in that answer win and everyone else disappears. Getting cited is a different job from ranking, and most sites are not set up for it.
AMS does this work for clients and practices it on its own site. The GEO Readiness Checklist and llms.txt Generator in our free tools are a starting point you can use today.
Search & AI visibility questions
What is the difference between SEO, AEO, and GEO?
SEO ranks you in traditional search links. AEO makes you the direct answer in AI Overviews and snippets. GEO gets you cited inside generative AI answers. AMS works across all three.
Is GEO the same as LLM SEO?
They describe the same thing: optimizing so large language models cite your business when they answer. GEO, LLM SEO, AEO, and AI SEO are overlapping terms for getting found in AI search. The naming is still settling.
Can you help a local business rank in its city?
Yes. Local SEO, a complete Google Business Profile, consistent listings, and city-specific content help a business show up when nearby customers search, wherever it is based.